Interview Transcript
Carl Bremmen (Interviewer, Chief Editor of IDMM):
Welcome, Alex and Stu. Today, we’re diving into the world of ads Telegram and discussing how this platform is carving out its niche alongside more established advertising channels like Google and Facebook. Alex, could you start by explaining what Telegram ads are and how they stand apart from traditional ad platforms?
Alex Fergusson (Telegram Ads Specialist):
Absolutely, Carl. Telegram ads are promotional messages that appear within the Telegram ecosystem—primarily in channels and public groups—designed to engage users in a more intimate, conversational setting. Unlike the broad-reach, algorithm-driven ads on platforms like Google or Facebook, Telegram ads leverage the platform’s community-focused environment. This means advertisers can reach highly engaged audiences who have already chosen to be part of a particular channel or group, resulting in more authentic interactions and, often, higher engagement rates.
Carl Bremmen:
That’s a great overview. With Telegram’s focus on privacy and its reputation as a clutter-free messaging platform, what do you see as the main challenges and opportunities for advertisers trying to tap into this medium?
Alex Fergusson:
The biggest challenge is scale. Telegram’s audience is highly engaged but comparatively niche when you stack it against the massive user bases of Google or Facebook. However, this niche focus is also an opportunity. Because users on Telegram are there by choice, the ads tend to be better received if they’re relevant and authentic. The platform allows for highly targeted messaging that, when done right, can result in a more loyal and responsive audience.
Carl Bremmen:
Stu, as an experienced affiliate marketer, how have you incorporated Telegram ads into your campaigns? How does this channel complement your strategies on other ad platforms?
Stu (Experienced Affiliate Marketer):
Great question, Carl. In affiliate marketing, precision is everything, and Telegram provides an excellent environment for that. I’ve found that Telegram ads work best when they’re integrated as part of a broader, multi-channel strategy. For instance, I often use more traditional platforms to cast a wide net and then retarget or further engage interested users on Telegram. The personal, direct nature of Telegram helps build trust quickly, which is essential for converting leads in affiliate marketing. It’s all about balance—using Telegram to nurture high-quality leads that might have been initially gathered from larger platforms like Facebook or Google.
Carl Bremmen:
It sounds like integrating Telegram ads isn’t just about launching a new campaign—it’s about reshaping your entire approach to digital advertising. What advice would you give advertisers who are just starting to explore Telegram as an ad channel?
Alex Fergusson:
Start small and test different approaches. Because Telegram is all about community and conversation, focus on creating messages that are engaging and genuinely useful to the audience. Unlike the performance metrics you might be used to with other platforms, here, success can be measured by the quality of engagement rather than just click-through rates or impressions.
Stu:
I’d add that advertisers should see Telegram as a complement rather than a replacement for their other ad efforts. Use it to build deeper relationships with your audience. For affiliate marketers, this might mean funneling traffic from broader campaigns into dedicated Telegram groups or channels where you can provide exclusive content or offers. The key is to integrate Telegram ads into a larger, holistic marketing strategy.
Carl Bremmen:
Thank you both for your insights. It’s clear that while Telegram ads present unique challenges, they also offer compelling opportunities for targeted, community-focused advertising. Your expertise shows that when used strategically, Telegram can be a powerful tool in today’s multi-platform digital landscape.
Alex Fergusson:
Thank you, Carl. As Telegram continues to evolve, I’m excited to see how advertisers adapt and innovate on the platform.
Stu:
Absolutely, Carl. For marketers willing to experiment and integrate Telegram intelligently, the potential for high-quality engagement is enormous.
