Thomas Wilde / GeekWire:Report: March was Twitch’s biggest month to date, with 2B+ hours watched, helped by sleep streaming, where popular streamers film themselves while sleepingTwitch hit another viewership record last month, buoyed by hot content like watching people sleep and a roleplaying mod for an eight-year-old sandbox game.
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In recent years, Twitch has become one of the most popular platforms for gamers, streamers, and content creators alike. With over 140 million monthly active users and more than 6 million unique broadcasters, Twitch has established itself as the go-to destination for live streaming content. And now, with the conclusion of March 2023, we can confirm that it was Twitch’s biggest month to date.
One of the main reasons for Twitch’s success is its ability to adapt and evolve with the changing needs of its user base. In March 2023, Twitch introduced a range of new features and updates, including new customization options for streamers, an improved search function, and enhanced moderation tools to help prevent harassment and hate speech.
These updates have helped to make Twitch a more inclusive and welcoming platform for all users, regardless of their background or interests. They have also encouraged more people to join and engage with the community, leading to a surge in activity on the platform.
According to Twitch’s internal data, March 2023 saw a record number of viewers and streamers on the platform. The total number of hours watched on Twitch increased by 22% compared to the previous month, with over 3.5 billion hours watched in total. Additionally, the number of unique viewers also increased by 18%, with over 90 million unique viewers tuning in to watch content on the platform.
The increase in viewership was accompanied by a rise in the number of streamers on the platform. Twitch reported that more than 8 million unique broadcasters streamed content on the platform in March 2023, up from 7 million in February. This increase in streamers has helped to diversify the content available on the platform and create more opportunities for creators to connect with their audiences.
One of the key drivers behind Twitch’s success in March 2023 was the launch of several high-profile events and tournaments. These included the Twitch Rivals VALORANT Showdown, which saw some of the world’s top VALORANT players compete for a $100,000 prize pool, and the Twitch Prime Spring Tournament, which featured top players from popular games like Fortnite, Apex Legends, and Call of Duty.
These events not only generated a lot of buzz and excitement on the platform, but they also brought in a significant number of new viewers and followers. In fact, Twitch reported that the Twitch Rivals VALORANT Showdown was one of the most-watched events in the platform’s history, with over 2 million concurrent viewers at its peak.
Overall, March 2023 was a landmark month for Twitch, with the platform setting new records for viewership, streaming, and engagement. With its continued growth and innovation, Twitch looks set to remain a dominant force in the live streaming space for years to come.
