Are you looking for social selling closing techniques that actually work? If so, you’re in the right place. In this article, we’ll share five social selling closing techniques that you can use to close more deals and grow your business. But before we dive in, let’s first see what social selling is.
Social selling is the use of social media to connect with potential customers, build relationships, and ultimately close deals. It’s a branch of inbound sales and is often used in conjunction with other sales strategies, like account-based marketing. For example, for a coworking management software company, social selling is 66% more effective than traditional sales methods.
Now let’s delve into the social selling closing techniques.
1. The Soft Close
The soft close is a social selling closing technique that’s often used to build rapport with a potential customer. It’s a non-threatening way to ask for a meeting or a call, and it’s a great way to start a conversation. Here’s an example of a soft close:
“It sounds like you’re busy. Would it be alright if we schedule a meeting or a call for next week?”
2. The Assumptive Close
The assumptive close is a social selling closing technique that’s based on the assumption that the deal will close. It’s a powerful technique that can be used to overcome objections and build confidence. Here’s an example of an assumptive close:
“I’ll go ahead and put the meeting for next week. Does Tuesday at 10 am work for you?”
3. The Benefit Close
The benefit close is a social selling closing technique that’s used to highlight the benefits of working with you.
It’s a great way to overcome objections and get the prospect to see the value in working with you.
Here’s an example of a benefit close:
“I know you’re busy, but I promise you that working with me will save you time in the long run. Can we have a meeting or a call for next week?”
In case of a holiday, you can add a “Merry Christmas” or a “Happy Halloween” quote in a cursed font in your closing.
4. The Direct Close
The direct close is a social selling closing technique that’s used to directly ask for the sale. It’s a great way to close deals that are ready to be closed, but it can also be used to overcome objections. Here’s an example of a direct close:
“It sounds like you’re ready to move forward. Can I schedule the meeting for next week?”
5. The Testimonial Close
The testimonial close is a social selling closing technique that’s used to highlight the positive experiences of other customers. For instance, if customers were satisfied with your fast food restaurant software, you can use their positive feedback in your testimonial closing. It’s a great way to build confidence and overcome objections. Here’s an example of a testimonial close:
“I know you’re busy, but I promise you that working with me will save you time in the long run. Can we have a meeting or a call for next week?”
Conclusion
Keep in mind that customer service is extremely important if you want to succeed in social selling. Make sure that you respond to any questions or concerns that your customers may have.
