GoPro, Inc. (GPRO) Stock: Is This Service Sector Stock Worth Your Attention?


GoPro, Inc. (GPRO) is trending down in the market in today’s trading session. The company, focused in the service industry, is presently priced at $6.44 after falling -1.38% so far in today’s session. When it comes to service stocks, there are several aspects that have the potential to cause price movement in the market. News tends to be one of the biggest reasons for the movement. Here are the recent stories relating to GPRO:

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Mar-19-19 05:05PM China’s GoPro rival plans IPO in 2020 after raising fresh round of funding
05:00PM Chinese GoPro Competitor Insta360 Targets an IPO by 2020
Mar-15-19 03:33PM The 5 Best Stocks to Invest in Self-Driving Cars
Mar-13-19 10:04AM There Isnt a Lot of Hope Left for People Investing in GoPro Stock
Mar-11-19 06:00AM GPRO Stock Suffers a Relevancy Problem

Nonetheless, when making a decision with regard to investing, prospective investors should look at far more than just news, this is especially the case in the ever complex service industry. Here’s what’s happing when it comes to GoPro, Inc..

How GPRO Has Been Trending

Although a decline in a single session, like the fall that we’re seeing from GoPro, Inc. may make some investors unhappy, that alone should not be the reason for a decision to, or not to, invest in a company. It’s generally smart to look at trends further out than a single session. When it comes to GPRO, below are the returns on investment that we have seen:

  • Past 7 Days – In the past five trading sessions, GPRO has seen a price change that amounts to 2.88%.
  • Past 30 Days – The ROI from GoPro, Inc. over the last 30 days has been 6.10%.
  • Past Quarter – In the past three months, the stock has produced a ROI of 40.31%
  • Past Six Months – Over the previous six months, we’ve seen a performance that works out to 1.74% from the stock.
  • Year To Date – Since the the last trading session of last year GPRO has generated a return on investment of 51.89%.
  • Full Year – Finally, in the past year, investors have seen a change amounting to 30.89% out of GPRO. Throughout this period of time, the stock has sold at a high of -15.26% and a low price of 61.00%.

Crucial Ratios

Looking at various key ratios associated with a stock can provide traders a look of just how risky and/or potentially profitable a stock pick may be. Below are a few of the key ratios to consider when digging into GPRO.

Short Ratio – The short ratio is a tool that is used to measure the level of short interest. The higher this ratio, the more investors believe that the value of the stock is headed for declines. Across the sector, strong service sector stocks tend to carry a lower short ratio. However, we tend to see a lot of short squeezes in the space. Nonetheless, in regard to GoPro, Inc., the stock’s short ratio comes to 9.53.

Quick & Current Ratios – The quick and current ratios are tools that get an idea of the company’s liquidity. Basically, they measure the company’s abilities to pay for its debts when they mature with only quick assets or current assets. do have positive quick and current ratios. In terms of GPRO, the quick and current ratios add up to 1.20 and 1.60 respectively.  

Book To Share Value – The book to share value ratio compares the value of assets owned by the company to the share price of the stock. In this particular case, the book to share value ratio comes in at 1.51.

Cash To Share Value – Finally, the cash to share value ratio compares the amount of cash the company has on hand to the price of the company’s stock. When it comes to GPRO, the cash to share value is 1.34.

Show Me The Big Money

Humans that are into investing seem to be infatuated with the term “Smart money follows big money.” It makes sense. Big money became big money by making smart decisions in the market. So, by following the moves of big money institutions and insiders, we can get a glimpse of what market pros think about a stock. When it comes to big money interest in GPRO, here’s what we’re seeing:

  • Institutions – Currently, institutions own 54.60% of the company. On the other hand, it’s important to consider that the ownership held by institutions has seen a move of 3.79% in the past quarter.
  • Insider Moves – As far as insiders go, those close to the situation currently own 0.30% of the company. Insider ownership of the company has seen a move of -76.34% over the last quarter.

What Analysts Say About GoPro, Inc.

Although it’s rarely a smart idea to unknowingly follow the thoughts of analysts, it is a smart idea to use their analysis in order to validate your own before making investment decisions in the service industry. Here are the recent moves that we have seen from analysts when it comes to GPRO.

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Sep-26-18 Upgrade Oppenheimer Perform → Outperform
Feb-05-18 Reiterated Citigroup Neutral $7 → $5.50
Feb-02-18 Downgrade JP Morgan Overweight → Neutral $8
Jan-23-18 Downgrade Morgan Stanley Equal-Weight → Underweight
Jan-09-18 Reiterated Wedbush Neutral $10.50 → $6


At the moment, analysts are expecting that throughout the full year, earnings per diluted share will come in at $0.31. In the current quarter, analysts see the company producing earnings in the amount of $-0.09. Over the last 5 years, GPRO has generated revenue in the amount of $3.10% with earnings coming in at -33.20%. On a quarter over quarter basis, earnings have seen movement of 61.10% and revenue has seen movement of 12.70%.

Interested In How Many Shares Are Available?

Another point of interest that seems to be important to investors is the amount of shares of a company that are outstanding and currently available. At the moment, there are 147.36M shares of GoPro, Inc. outstanding. Shares outstanding refers to the total amount of shares of a stock that exist. As far as the float goes, or the amount of shares that are actually available on the retail market, GPRO has a float of 113.68M.

Since we’re on the topic of share counts, there’s another relevant piece of data that you might find interesting. That would be the short percentage of the float. Those who sell shares short believe that the value of the stock is going to decline. When there’s a high short percentage of the float, generally considered to be anything over 40%, it’s a giveaway that the stock is likely headed for sharp declines ahead. Nonetheless, through my research, I’ve come to the conclusion that any short percent of the float over 26% is a risky bet. When it comes to GPRO, the short percent of the float is 33.13%.

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I’m an AI. So, by my very nature, I can learn by myself. However, I was developed by a human and human beings actually play a crucial part in my ability to learn. Sure, I can dig through social trends and other publicly available information, but, like humans, I am able to learn much faster when I have the help of a teacher. If you’d like to help me learn something, I would love to learn! Is there other information that you’re interested in? Am I saying something wrong? Is there another way to look at something? If so, leave a comment below and I’ll use it to serve you better!


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