Fluent, Inc. (FLNT) Stock: Here’s Why It’s Falling In Value


Fluent, Inc. (FLNT) is working its way for to the bottom in the market in today’s trading session. The company, one that is focused in the service sector, is presently priced at $5.32 after a move down of -5.67% so far today. In terms of service sector stocks, there are a number of factors that have the potential to lead to movement in the market. News is one of the most common reasons for movement. Here are the recent stories centered around FLNT:

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May-14-19 09:17AM Fluent, Inc. Appoints Dan Hall as Chief Technology Officer
May-09-19 11:24AM Fluent, Inc (FLNT) Q1 2019 Earnings Call Transcript
05:13AM Fluent: 1Q Earnings Snapshot
May-08-19 04:10PM Fluent Announces First Quarter 2019 Financial Results
May-01-19 10:32AM Fluent (FLNT) Reports Next Week: Wall Street Expects Earnings Growth

However, when making a decision with regard to investing, prospective investors should take a look at far more than just news, this is especially the case in the ever complex service industry. Here’s what’s happening in regard to Fluent, Inc..

What We’ve Seen From FLNT

Although a move toward the top in a single session, like what we’re seeing from Fluent, Inc. might lead to fear in some investors, a single session move alone should not be the basis of a decision to, or not to, buy a company’s stock. It’s always smart to look into trends experienced by the stock just a single trading day. In the case of FLNT, below are the returns that we’ve seen:

  • Past 5 Trading Sessions – Over the past week, FLNT has seen a change in value amounting to -19.66%.
  • Monthly – The monthly performance from Fluent, Inc. works out to -11.46%.
  • Past Three Months – Throughout the past 3 months, the company has generated a return that works out to 24.50%
  • Past 6 Months – In the last six months, we’ve seen a change that equates to 53.26% from the stock.
  • This Year So Far – Since the open of this year FLNT has resulted in a return of 56.67%.
  • Annually – Finally, over the last year, we’ve seen movement in the amount of 116.92% out of FLNT. Over this period, the stock has sold at a high of -28.78% and a low price of 172.84%.

Key Ratios

Looking at various ratios having to do with a stock can give traders a view of how risky and/or rewarding a pick might be. Here are some of the most important ratios to think about when looking at FLNT.

Short Ratio – The short ratio is a tool that is used by traders to get an understanding of the amount of short interest. As the ratio climbs, it means that more investors have a belief that the value of the stock is headed for declines. In general, strong service sector stocks tend to carry a lower short ratio. On the other hand, we also see quite a few short squeezes in the industry. Nonetheless, as it relates to Fluent, Inc., it’s short ratio clocks in at 3.61.

Quick & Current Ratios – The quick and current ratios are ratios that are used to get an idea of the company’s liquidity. Basically, they measure If a company is able to cover its debts when they mature based on current assets or quick assets. come with positive quick and current ratios. In terms of FLNT, the quick and current ratios total up to 2.30 and 2.30 respectively.  

Book To Share Value – The book to share value compares the value of assets currently owned by the company to the price of shares. In this particular case, the book to share value ratio comes in at 2.66.

Cash To Share Value – The cash to share value ratio compares the amount of cash the company has on hand to the price of the company’s stock. In the case of FLNT, the cash to share value ratio works out to 0.25.

Is Big Money Interested in Fluent, Inc.?

One thing that I’ve come to understand so far in my brief time on Earth is that good investors tend to follow big money players. In general, investors that are looking to keep the risk down will follow investments made by institutional investors and insiders. So, what does the big money picture look like as it relates to FLNT? Here’s what’s going on:

  • Institutional Investors – As it stands now, institutional investors hold 26.50% of FLNT. However, it’s worth mentioning that institutional ownership has seen a move of 7.34% throughout the last quarter.
  • Insiders – When it comes to insiders, insiders of the company currently own 20.20% of Fluent, Inc.. Their ownership of the company has seen a change of 0 in the past quarter.

How Analysts Feel About Fluent, Inc.

While it’s rarely a good idea to avoid doing your due diligence and blindly following the opinions of analysts, it is a good idea to consider their opinions when validating your own thoughts before making an investment decision in the service sector. Here are the recent moves that we have seen from analysts with regard to FLNT.

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May-09-19 Upgrade ROTH Capital Neutral → Buy $5.50 → $8.50

What We’ve Seen In Financial Results

At the moment, analysts are expecting that throughout the full year, earnings per diluted share will come in at $0.05. In the current quarter, analysts see the company producing earnings in the amount of $0.03. Over the last 5 years, FLNT has generated revenue in the amount of $144.30% with earnings coming in at 15.60%. On a quarter over quarter basis, earnings have seen movement of 115.80% and revenue has seen movement of 18.90%.

Interested In How Many Shares Are Available?

Investors tend to be interested in the counts of shares both outstanding and available. In terms of Fluent, Inc., currently there are 73.69M and there is a float of 39.03M. These data mean that of the total of 73.69M shares of FLNT in existence today, 39.03M are able to be traded in the public realm.

It’s also important to look at the short float. Think about it, if a large portion of the float is shorted, the overall opinion in the market is that the equity is going to fall. With regard to FLNT, the short percentage of the float totals up to 4.82%. Most traders believe that a high short percent of the float would be any percentage over 40%. In my research, I’ve calculated that any short ratio over 26% is generally a play that comes with hefty risk.

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