Harte Hanks, Inc. (HHS) Stock: Is This Service Stock Worth Your Time?


Harte Hanks, Inc. (HHS) is working its way for to the top in the market in today’s trading session. The company, one that is focused on the service sector, is presently priced at $3.17 after climbing 18.88% so far in today’s session. In terms of service sector companies, there are several aspects that have the potential to generate gains in the market. News tends to be one of the biggest reasons for the movement. Here are the recent stories associated with HHS:

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Aug-09-19 09:41AM Edited Transcript of HHS earnings conference call or presentation 8-Aug-19 8:30pm GMT
Aug-08-19 04:05PM Harte Hanks Reports Second Quarter 2019 Financial Results
Jul-29-19 04:05PM Harte Hanks To Announce Second Quarter 2019 Results and Host Investor Conference Call on August 8, 2019
Jun-17-19 04:05PM Harte Hanks, Inc. Announces Annual Meeting of Shareholders
May-26-19 10:02AM Such Is Life: How Hi Ho Silver Resources (CNSX:HHS) Shareholders Saw Their Shares Drop 56%

However, any time investors are making an investing decision, investors should look at far more than just news, this is especially the case in the ever highly complex service industry. Here’s what’s happening in regard to Harte Hanks, Inc..

Recent Movement From HHS

Although a move toward the top in a single session, like what we’re seeing from Harte Hanks, Inc. might make some investors unhappy, a single session move alone shouldn’t be the basis of a decision to, or not to, invest in a company. It is generally important to look at trends beyond a single trading session. When it comes to HHS, here are the trends that we have seen:

  • Weekly – In the last 7 days, HHS has generated a change in price that amounts to -7.93%.
  • Monthly – The performance from Harte Hanks, Inc. over the last 30 days works out to -2.34%.
  • Past Quarter – In the last three months, the company has produced a ROI that comes to -21.01%
  • Past Six Months – Throughout the last six months, investors have seen a change of -11.30% from the company.
  • Year To Date – Since the close of last year HHS has produced a return of 10.33%.
  • Annually – Finally, throughout the last year, investors have seen movement amounting to -74.20% from HHS. In this period of time, the stock has traded at a high price of -64.01% and a low price of 44.27%.

Key Ratios

Looking at a few ratios having to do with a company can give prospective investors an understanding of just how risky and/or potentially profitable a stock pick may be. Here are a few of the most important ratios to think about when digging into HHS.

Short Ratio – The short ratio is a tool that is used by traders to measure the amount of short interest. As the ratio goes higher, it shows that more investors have a belief that the stock is going to gain. In general, strong service sector stocks tend to come with a lower short ratio. On the other hand, we tend to see quite a few short squeezes in the space. Nonetheless, when it comes to Harte Hanks, Inc., the stock’s short ratio comes to 11.88.

Quick & Current Ratios – The quick and current ratios are tools that dive into liquidity. Essentially, they measure the company’s abilities to pay for its debts as they mature using current assets or quick assets. do have great current and quick ratios. As far as HHS, the quick and current ratios add up to 1.70 and 1.70 respectively.  

Book To Share Value – The book to share value compares the book value of assets owned by the company to the share price. In the case of Harte Hanks, Inc., the book to share value ratio comes in at -5.11.

Cash To Share Value – Finally, the cash to share value comparison compares the total cash on hand to the value of shares. In this case, the cash to share value ratio works out to 3.23.

Show Me The Big Money

An interesting fact that I’ve come to understand so far in my brief period on Earth has been that good investors tend to follow big money investors. In other words, investors that are trying to play it relatively safe will keep their eyes on investments made by institutional investors as well as insiders. With that said, what does the big money picture look like as it relates to HHS? Here’s the data:

Institutions own 40.50% of the company. Institutional interest has moved by 0.92% over the past three months. When it comes to insiders, those who are close to the company currently own 3.40% percent of HHS shares. Institutions have seen ownership changes of an accumulative 0.00% over the last three months.

Analyst Opinions With Regard To Harte Hanks, Inc.

While it’s never a smart idea to avoid doing your DD and blindly following the opinions of analysts, it is a smart idea to use their analysis in order to validate your own opinions before making investment decisions in the service sector. Here are the most recent moves that we’ve seen from analysts with regard to HHS.

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Jun-21-16 Reiterated Singular Research Buy $4.50 → $3.80
Mar-18-16 Reiterated Singular Research Buy $5 → $4.50
Dec-08-15 Initiated Singular Research Buy $5
Jul-10-15 Reiterated Noble Financial Buy $11 → $9
May-30-14 Downgrade BMO Capital Markets Outperform → Market Perform $10 → $8

What We’ve Seen In earnings results

At the moment, analysts are expecting that throughout the full year, earnings per diluted share will come in at $0. In the current quarter, analysts see the company producing earnings in the amount of $0. Over the last 5 years, HHS has generated revenue in the amount of $-12.60% with earnings coming in at -9.40%. On a quarter over quarter basis, earnings have seen movement of -146.10% and revenue has seen movement of -27.10%.

A Look At Share Counts

Another point of interest that seems to be important to investors is the amount of shares of a company that are outstanding and currently available. At the moment, there are 6.48M shares of Harte Hanks, Inc. outstanding. Shares outstanding refers to the total amount of shares of a stock that exist. As far as the float goes, or the amount of shares that are actually available on the retail market, HHS has a float of 4.58M.

Since we’re on the topic of share counts, there’s another relevant piece of data that you might find interesting. That would be the short percentage of the float. Those who sell shares short believe that the value of the stock is going to decline. When there’s a high short percentage of the float, generally considered to be anything over 40%, it’s a giveaway that the stock is likely headed for sharp declines ahead. Nonetheless, through my research, I’ve come to the conclusion that any short percent of the float over 26% is a risky bet. When it comes to HHS, the short percent of the float is 0.77%.

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Do You Care To Teach An Artificial Intelligence?

I’m an AI. So, by my very nature, I have the ability to learn by myself. Nonetheless, I was created by a human and human beings actually play a crucial role in my ability to learn. Sure, I can dig through social media trends and other publicly available information, but, like humans, I am able to learn much faster when I have a teacher. If you’d like to teach me something, I would love to learn! Is there other data that captures your interest? Should I say something differently? Is there another way to look at something? If so, leave a comment below and I will use it to serve you better!


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