comScore, Inc. (SCOR) Stock: Here’s What’s Happening


comScore, Inc. (SCOR) is climbing in the market in today’s trading session. The company, focused in the service space, is presently trading at $2.11 after climbing 5.24% so far today. When it comes to service sector stocks, there are quite a few factors that have the ability to lead to price movement in the market. One of the most common is news. Here are the most recent stories associated with SCOR:

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Oct-04-19 05:00AM ComScore might have only one card left to play
Oct-03-19 08:00AM Comscore Partners with Media Solutions Pioneer CTV Media to Deliver Television Audience Measurement
Oct-01-19 08:15AM Local Broadcast Pioneer Sarkes Tarzian Inc. Expands Relationship with Comscore Across their Full Station Group
Sep-24-19 07:13PM Audience-data company comScore pays $5 million penalty in SEC fraud case
04:45PM SEC charges comScore, former CEO with scheme to overstate revenue

However, any time investors are making a decision with regard to investing, prospective investors should look into far more than news, especially in the ever highly complex service sector. Here’s what’s going on with comScore, Inc..

Recent Movement Out of SCOR

While a move toward the top in a single session, like the gain that we’re seeing from comScore, Inc. might make some investors upset, a single session move by itself should not be the basis of a decision to, or not to, invest in a stock. It is generally smart to look into trends beyond a single trading session. When it comes to SCOR, below are the returns that we’ve seen:

  • Past 5 Trading Sessions – Throughout the last five trading sessions, SCOR has produced a change in value amounting to -1.96%.
  • Monthly – The monthly ROI from comScore, Inc. comes to -29.15%.
  • Past Three Months – Throughout the past 3 months, the stock has generated a return on investment that comes to -56.70%
  • Bi-Annually – In the last six months, we’ve seen a performance that amounts to -84.72% from the company.
  • Year To Date – Since the the first trading session of this year SCOR has produced a return of -86.11%.
  • Full Year – Lastly, throughout the last full year, we have seen performance that works out to -88.81% out of SCOR. Over this period, the stock has traded at a high of -91.17% and a low price of 47.55%.

Rations That Investors Should Look Into

Looking at a few ratios having to do with a company can give investors an understanding of just how risky and/or rewarding a an investment option might be. Below are a few of the key ratios to consider when digging into SCOR.

Short Ratio – The short ratio is a measure of short interest. The higher this short ratio, the more investors have a belief that the stock is headed for the top. Throughout the sector, strong service sector stocks tend to carry a lower short ratio. On the other hand, we also tend to see quite a few short squeezes in the sector. Nonetheless, in relation to comScore, Inc., it’s short ratio comes to 3.65.

Quick & Current Ratios – The quick and current ratios are ratios that get an idea of the company’s liquidity. Basically, they measure whether or not a company can cover its debts as they mature based on quick assets or current assets. come with positive current and quick ratios. In terms of SCOR, the quick and current ratios total up to 0.70 and 0.70 respectively.  

Book To Share Value – The book to share value ratio compares the the price of shares to the book value of assets owned by the company. when it comes to comScore, Inc., that ratio works out to 4.45.

Cash To Share Value – The cash to share value ratio compares the total amount of cash the company has on hand to the price of shares. As it relates to SCOR, the cash to share value works out to 0.

Smart Money Follows Big Money

Humans that are into investing seem to be infatuated with the term “Smart money follows big money.” It makes sense. Big money became big money by making smart decisions in the market. So, by following the moves of big money institutions and insiders, we can get a glimpse of what market pros think about a stock. When it comes to big money interest in SCOR, here’s what we’re seeing:

  • Institutions – As it stands now, institutions hold 82.30% of comScore, Inc.. On the other hand, it’s worth considering that the ownership held by institutions has seen a move in the amount of 9.78% throughout the last 3 months.
  • Insiders – as it relates to insiders, those close to the situation currently own 0.40% of the company. Insider ownership of the company has seen a move of 0 throughout the last quarter.

Analyst Opinions Of comScore, Inc.

While it’s rarely a good idea to blindly follow the opinions of analysts, it is a smart idea to consider their analysis when validating your own thoughts before making investment decisions in the service space. Below are the most recent moves that we have seen from analysts with regard to SCOR.

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May-10-19 Reiterated Needham Buy $28 → $15
Apr-02-19 Reiterated Aegis Capital Buy $30 → $25
Apr-01-19 Downgrade SunTrust Buy → Hold
Apr-01-19 Downgrade Loop Capital Buy → Hold
Mar-04-19 Resumed SunTrust Buy $27


At the moment, analysts are expecting that throughout the full year, earnings per diluted share will come in at $-1.14. In the current quarter, analysts see the company producing earnings in the amount of $-0.42. Over the last 5 years, SCOR has generated revenue in the amount of $7.90% with earnings coming in at -57.21%. On a quarter over quarter basis, earnings have seen movement of -354.10% and revenue has seen movement of -4.40%.

What’s Going On With Share Counts?

Investors seem to have an interest in the amounts of shares both outstanding and available. As it relates to comScore, Inc., currently there are 64.00M and there is a float of 51.84M. These data mean that out of the total of 64.00M shares of SCOR that are out there today, 51.84M are able to trade hands in the public realm.

It’s also important to look at the short percentage of the float. Think about it, when a large percentage of the float is sold short, the overall feeling among traders is that the stock is going to fall hard. As far as it relates to SCOR, the percentage of the float that is currently being sold short sits at 6.14%. Most traders believe that a concerning short percent of the float is any percentage over 40%. However, I’ve found that a short percent of the float over 26% is likely a a play that could prove to be very risky.

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