SITO Mobile, Ltd. (SITO) Stock: Here’s Why It’s Headed Up


SITO Mobile, Ltd. (SITO) is trending up in the market in today’s trading session. The company, focused in the tech sector, is currently trading at $0.65 after gaining 8.35% so far today. In terms of tech companies, there are a number of factors that have the potential to cause gains in the market. News is one of the most common reasons for movement. Here are the recent trending headlines relating to SITO:

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Sep-27-19 08:00AM SITO Mobile Receives New Streaming Patent
Sep-16-19 08:00AM SITO Mobile Signs Definitive Agreement to Acquire MediaJel in All-Stock Transaction
Sep-05-19 05:16PM SITO Mobile Reports 65% Revenue Increase for the Second Quarter
Aug-23-19 04:05PM SITO Mobile Announces Receipt of a NASDAQ Notice of Deficiency in Compliance with Certain Listing Rules
Aug-15-19 09:15AM SITO Mobile Appoints Seasoned Finance Executive Gregg Saunders as Chief Financial Officer

Nonetheless, when making an investing decision, prospective investors should look at much more than just news, this is especially the case in the ever changing tech sector. Here’s what’s happening with SITO Mobile, Ltd..

Recent Moves From SITO

Although a gain in a single session, like the move that we’re seeing from SITO Mobile, Ltd. may cause excitement in some investors, a single session move by itself shouldn’t be the basis of a decision to, or not to, buy a company’s stock. It’s generally important to look at trends experienced by the stock beyond a single trading day. As it relates to SITO, here are the trends that investors have seen:

  • Past 5 Trading Sessions – Throughout the last week, SITO has produced a change in price in the amount of -1.50%.
  • Past 30 Days – The ROI from SITO Mobile, Ltd. in the past 30 days has been -27.77%.
  • Past 3 Months – Over the past quarter, the company has produced a ROI of -13.32%
  • Bi-Annually – In the past six months, we have seen a performance that equates to -62.85% from the stock.
  • YTD – Since the open of this year SITO has produced a return of -27.77%.
  • Annually – Finally, throughout the last full year, we have seen performance amounting to -46.71% out of SITO. Throughout this period of time, the stock has sold at a high price of -73.57% and a low of 18.20%.

Key Ratios

Digging into a few key ratios associated with a company generally gives prospective traders an understanding of just how dangerous and/or rewarding a pick might be. Below are some of the important ratios to think about when digging into SITO.

Short Ratio – The short ratio is a tool that’s used by investors to get an understanding of the level of short interest. As the ratio climbs, it shows that more investors are expecting that the stock is headed for declines. Across the sector, strong tech stocks tend to come with a lower short ratio. On the other hand, we also tend to see quite a few short squeezes in the space. Nonetheless, in relation to SITO Mobile, Ltd., it’s short ratio is 26.89.

Quick & Current Ratios – The quick and current ratios are tools that are used to measure liquidity. Essentially, they measure the company’s abilities to cover its debts when they mature using quick assets or current assets. In the technology space, several companies rely heavily on the continuation of support from investors as they work to bring new technologies to market, these ratios can look bad. Nonetheless, several better companies in the tech sector do have great quick and current ratios. As it relates to SITO, the quick and current ratios total up to 0.90 and 0.90 respectively.  

Book To Share Value – The book to share value ratio compares the current book value of assets owned by the company to the price of shares. In the case of SITO Mobile, Ltd., the book to share value ratio comes in at 0.25.

Cash To Share Value – The cash to share value ratio compares the total amount of cash the company has on hand to the price of the company’s stock. In terms of SITO, the cash to share value comes to 0.03.

Smart Money Follows Big Money

One thing that I have come to understand in my short time in existence has been that smart investors tend to follow big money investors. That is to say, investors that are trying to keep their investments relatively safe will follow moves made by institutional investors and those on the inside. So, where is the big money in regard to SITO? Here’s the information:

Institutions own 11.50% of the company. Institutional interest has moved by -1.31% over the past three months. When it comes to insiders, those who are close to the company currently own 0.70% percent of SITO shares. Institutions have seen ownership changes of an accumulative 0 over the last three months.

Analyst Opinions Of SITO Mobile, Ltd.

While it’s rarely a good idea to avoid doing your DD and blindly following the opinions of analysts, it is a good idea to consider their thoughts to validate your own before making an investment decision in the tech space. Here are the most recent moves that we’ve seen from analysts as it relates to SITO.

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Dec-14-17 Upgrade Ladenburg Thalmann Neutral → Buy
Nov-17-17 Downgrade Ladenburg Thalmann Buy → Neutral
Nov-15-17 Reiterated Maxim Group Buy $8 → $10
Oct-25-17 Initiated Lake Street Buy $10
Jul-06-16 Initiated Craig Hallum Buy


What have ween seen from SITO in terms of financial results?Here’s what you’re looking for:

  • Analyst Expectations – As it stands, Wall St. analysts have expectations that SITO Mobile, Ltd. will generate earnings per diluted share of -0.26, with -0.11 to be announced in the earnings report for the current quarter. Although this is not tide to earnings, because we’re talking about analysts, SITO is presently graded as a 2.00 when rated on a scale from 1 to 5 where 1 is the poorest possible analyst grade and 5 is the best rating.
  • 5-Year Sales – Throughout the past 5 years, SITO Mobile, Ltd. has announced a change in sales volume that works out to 32.10%. EPS over the last half decade have generated a change of -16.90%.
  • Quarter Over Quarter – when it comes to quarter over quarter earnings performance, or Q/Q data as it is commonly represented in the human world, SITO Mobile, Ltd. has created a earnings change by 41.90%. The company has also seen a change when it comes to sales that amounts to 65.50%.

Looking At Share Counts

Traders tend to be interested in the amounts of shares both available and outstanding. As it relates to SITO Mobile, Ltd., there are currently 25.63M with a float of 23.10M. These data mean that of the total of 25.63M shares of SITO that are out there today, 23.10M are available to be traded on the market.

I also like to dig into the short float. After all, when a large percentage of the float is shorted, the overall opinion in the market is that the stock is headed for a dive. As far as SITO, the percentage of the float that is currently being sold short sits at 5.10%. Most traders believe that a high short percent of the float would be considered to be anything over 40%. In my research, I’ve seen that a short ratio over 26% is likely a a play that could prove to be very risky.

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