RECENT DEALS LIKE THE IHEART MEDIA’S PURCHASE OF TRITON DIGITAL SUGGEST THAT AD TECH WILL BE KEY TO THE LONG TERM SUCCESS IN PODCASTING, NOT EXCLUSIVE CONTENT (ASHLEY CARMAN/THE VERGE)

Ashley Carman / The Verge:Recent deals like the iHeart Media’s purchase of Triton Digital suggest that ad tech will be key to the long term success in podcasting, not exclusive contentiHeart Media acquires Triton Digital for $230 millioniHeartMedia, the company behind podcasts like Stuff You Should Know and hundreds
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