Every Magento store’s aim is to boost online sales, and new strategies appear virtually daily. There are so many possibilities out there that it’s tough to keep up with all of them, particularly when you have to select which are the most essential.
ECommerce sales accounted for 11.9% of total retail sales in 2018. By the year 2022, that percentage is expected to climb to 17.5%. Customers can increasingly build individualized, unique shopping experiences via the use of eCommerce platforms that are becoming more accessible to retailers.
These seven recommended practices for boosting Magento sales have been compiled to assist you in making the most of your business. In our testing, we discovered these methods were the most successful.
1. Improve Personalized Experiences
Great marketing efforts have traditionally placed a premium on customization, so in 2020, there’s no reason not to.
With the emergence of AI and machine learning technologies, plus Magento’s tremendous internal capability, designing campaigns that appeal to many people should be simpler than ever before.
By hiring a company specializing in Magento website development services, improving the buyer’s journey may be accomplished in part, as they will provide a more customized experience. The likelihood of a customer making a purchase and sticking with a shop increases when the customer’s name or characteristics are mentioned.
2. Go Content First
Attracting new consumers and enticing them into your sales funnel may be accomplished by hiring a Magento ecommerce development company to create interesting content.
Customers who are looking for a particular product or service are more likely to come across your brand if you have great content at the top of your funnel. Once you’ve established yourself as an expert in your field, people will be more inclined to do business with you rather than just a vendor.
Magento’s content-first approach relies heavily on long-tail keywords. Using tools like MOZ and Google Trends is the easiest way to get started. Seek for and take advantage of content possibilities.
3. Take Control of Your eCommerce Environment
Controlling your eCommerce environment entails having the power to alter the resources you have at your disposal. This typically suggests that SaaS systems should be avoided. Even while SaaS solutions are excellent for getting started, they don’t provide the same level of flexibility as hosting settings.
If you want complete control over your application’s environment, you don’t have to be a developer. Auto-installs and help with getting your application off the ground are available from many managed hosting providers, allowing you to maximize the potential of your eCommerce business.
It is possible to boost website loading rates, optimize the environment settings, and add bespoke tools for expanded functionality in an eCommerce environment.
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4. Optimize your eCommerce Hosting
Improving the hosting speed of your eCommerce site is a straightforward approach to enhance sales. Even a one-second delay in page load time may cause means a 7 percent drop in sales, according to several studies. Faster loading times means more sales for you.
Your website may be sluggish because it hasn’t been optimized, is overcrowded, or is hosted by an incompetent service. The bottom line is that if you want to increase the speed of your site, you’ll need to hire a Magento web development company to handle this.
Benchmarking your site’s performance is a good idea before making any of these changes. Google Lighthouse is an excellent place to start and can be enabled quickly and simply using your Chrome browser. There are several services that will allow you to manually test your site’s performance.
5. Optimize Your Buyer’s Journey
Before you can expect to improve Magento eCommerce sales, you need to know what your consumers are doing and when they are doing it. This is referred to as the “purchaser’s voyage.”
On paper, the buyer’s journey may be shown in various ways. In order to keep things simple, we refer to the buyer’s journey here as the sales funnel.
The sales funnel is divided into three sections, each of which focuses on a particular set of considerations and behaviors.
Awareness: The buyer is aware of the demand for a product or service and is actively seeking it out.
Research: Buyer looks at similar items or services to see whether they are a good match.
Decision: The buyer makes a purchase choice.
There are a variety of approaches to speed up the awareness-to-decision cycle for a customer. It’s essential to figure out which channels on your Magento site are the most lucrative and then to construct a checkout process that’s as simple as possible around them.
6. Integrate Social Media
Your Magento sales may be increased by incorporating social media into your sales funnel. Social media posts, social advertisements, and interactions with prospective consumers are excellent strategies to raise awareness, reposition your items, and re-target potential clients.
Incorporating social media isn’t something that takes a lot of time or effort. Take advantage of a social media tool to be automatically alerted when your brand is mentioned on other platforms, such as Facebook and Twitter. With TweetDeck, you can customize your Twitter feed to your heart’s content, and it’s completely free.
Multiple tests should be carried out to evaluate which content works best in social advertisements and how to narrow down the correct audience should be worked out. Work on it for as long as possible, and your content will perform better and bring in more clients.
7. Listen to Customer Feedback
Customers’ input is critical to improving your online store’s e-commerce experience. If a customer isn’t pleased with your product, they’ll be more than glad to share their thoughts with you. There are a variety of techniques to enable feedback. Each one has its own perks.
In terms of implementation, surveys are the shortest and most straightforward. If you don’t want to spend money on a cloud service like SurveyMonkey, there are various free options. Customers frequently require some kind of incentive to take part in surveys, as we’ve discovered. If it’s not a coupon, it may be anything.
Feedback may also be solicited through social media. You may also use social media and customer feedback to build a relationship with your audience and establish your company as one that values its consumers. Whatever method you choose to get feedback, the data you gather will be priceless.
You should be able to significantly increase sales because of following the advice provided above. It’s crucial to note, however, that this is not a complete list. A business owner has a plethora of tools at their disposal for marketing, or they can even hire a Magento web development company. Even though we’ve highlighted the ones we think are the most important, there may be others that may make all the difference to your business.