To view and analyze your Tik Tok channel subscriber statistics, you can use several useful techniques and tools.
Tik Tok statistics – how to track the growth of blog subscribers
One of the key advantages of the social network Tik Tok – loyal algorithms. The app is reminiscent of Instagram from 2014-2015, when you could promote your account with quality content and without raising money.
By the way, you can improve your Tik Tok blog stats with subscribers from https://lowcostsmm.com/. Here you can also get likes and views. There are even services for Instagram, YouTube, and Telegram. There are also articles on the topic of social media development.
If you don’t have a Tik Tok account yet, I highly recommend getting one now and start posting videos. This will allow you to gain an active and lively audience quite quickly, to monetize. However, when promoting your blog, it is important not to forget about statistics and analytics. Below I tell you what it is and what you need it for.
Why analyze statistics in Tik Tok
When you’re a blogger striving to make quality content, the interests of your target audience are extremely important. You need to understand which videos get more views, likes, comments; go to the top and help build up the number of subscribers. Therefore, you can’t do without statistics.
Statistics in TikTok is an objective indicator that allows you to track the popularity of the account and the growth prospects of the blog.
With its help, you can find out the level of attendance, response and return of the audience. All information is presented in numbers, which are then easily converted into conceptual conclusions.
For example, a video with a story about your favorite cafes and restaurants in the city gathered a thousand views, and a tutorial on daytime makeup gathered ten thousand. Which rubric went better? Which direction should you go – gastroblogger or make-up artist? Statistics allows you to find answers to these and many other questions, to determine the vectors of account promotion.
Without detailed data analysis, you risk losing interest in your audience very quickly. And, as a consequence, lose it. Quickly find subscribers, views and likes on your social networks can also be found at http://captainsmm.com/.
With competent research of key indicators, on the contrary, you can significantly increase coverage, increase engagement, gain new subscribers.
How to plug in analytics
TikTok is a young social network. That’s why tools that, say, Facebook or Instagram have been offering for quite some time, are only now appearing on it. But this is normal practice.
Not so long ago, built-in statistics became available to profile owners. It is visible to all users who have switched the account type to Pro. Somewhat reminiscent of the mechanics of working with business accounts in Instagram: analytics appear only after you change the page category.
Just in case, I’m attaching the step-by-step instructions on how to switch to TikTok Pro below:
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- Open your profile in the app (you need the “Me” tab).
- Go to the menu by clicking on the three dot icon located in the upper right corner.
- Select the “Account Management” section.
- Click on “Switch to Pro-Account.”
- Specify the appropriate category – “Famous Person,” “Media,” “Music and Dance,” etc.
If you haven’t managed to link your phone to the page before, now is the time to do it. The system itself will prompt you to enter the number, after which you will receive an SMS with a verification code. It must be inserted in the appropriate field.
After you complete these steps, you will see a box with the text: “Welcome to author’s account” (or “Welcome to business account”).
From that moment, you’ll have access to the page’s internal statistics – an additional “Analytics” button will appear in the main menu.
You will not be able to track the full dynamics of your audience activity before you switch to the PRO-account. It usually takes about 7 days to collect and analyze the data. After that time, the system generates mini reports, on the basis of which you can already draw some conclusions.
Capabilities of Tik Tok analytics
The built-in analytics in TikTok is divided into three large sections:
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- overview;
- content;
- subscribers.
By switching between the tabs, you can examine your own blog in more detail and analyze different indicators.
“Overview” contains basic information about the account:
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- total number of views of all videos;
- growth dynamics of subscribers;
- the number of profile views for the specified period.
All indicators are displayed in two sections – for a week and for 28 calendar days.
In Content, only videos published in the account are analyzed. Notably, this section is divided into two categories.
The first category includes all posts with videos. However, they are ranked by the principle “from old to new. The analysis period is 7 days.
The second category includes only popular videos. This tab shows you only 9 videos that managed to get the most views during the last week.
The Subscribers section contains all the relevant information about the people who are subscribed to your page. Here you see the total number of followers, the gender and age distribution of the audience, and their location.
The most curious tab is the time charts. You can use them to analyze which part of the day your followers are most active.
In addition, you can find out which videos are watched most often by those who are subscribed to you. This section collects general information about the clips watched during the analyzed period. A similar section is “Tracks your followers are listening to”.
Important: If you want to study the statistics of a particular video, you don’t have to go to the analytics tab. You can simply open the desired video, click on the button with three dots, and then select the “Analytics” line.
How long does it take to update
As a rule, it takes 7 days to update the statistics.
However, many users complain that the analytics numbers don’t change, even though the videos are accurately viewed. If you encounter such a problem, you need to reload the application. After that, the technical glitch will disappear and the statistics will start updating normally again.
Analysis of other people’s accounts
When developing an account promotion concept, it is especially important to study your competitors’ pages. However, in TikTok, information about other users’ profiles is almost impossible to find.
Below we will consider 2 alternative ways to view other people’s statistics.
By yourself via Tik Tok
Anyone can find out the number of subscriptions and subscribers, the total number of likes that all videos have accumulated. In addition, the number of views of each video, comments and reposts are available.
Full statistics for an account is shown only to its owner
Via online service Pentos.
To analyze third-party pages you’ll need to use third-party services and applications, such as Pentos.
The principle of Pentos is simple – it uses publicly available profile data, collects it every day and displays it in graphs with analytics.
The service can track data on:
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- about users;
- about hashtags;
- About songs (available in a paid account);
- videos;
The “Users” tab.
This displays the main statistics of the user in Tik Tok:
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- number of videos;
- number of subscribers;
- number of subscribers;
- engagement level (ER);
- total number of likes;
- average number of likes;
- average number of comments;
- total comments;
- number of reposts;
Below is a graph with changes in metrics over time. All metrics on this graph can be uploaded to a csv file.
Hashtags tab
This tab collects metrics for the hashtag you are interested in. The following data is collected:
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- engagement level (ER);
- average number of comments;
- average number of likes;
- number of views;
- number of posts with hashtags;
- average number of views;
An important promotional factor in Tik Tok is the publication of fresh trending videos. Statistics on hashtags will help in determining topics. If a hashtag is trending, gaining popularity and has a good indicator of ER, you should pay close attention to it.
It is also useful to compare hashtag statistics with each other to identify patterns.
Video tab.
The functionality of this tab is similar to the first two, only metrics are collected on selected videos:
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- likes;
- reposts;
- comments;
- views;
- video link;
- creation date;
Immediately after the main metrics is a graph with the dynamics of likes, comments, reposts, and views. The simplest example of using these statistics is to determine which videos “go in” and which do not.
Prices: You can use the service for free for the first 14 days (with some restrictions on the number of tracks). Further payment depending on the tariff. Starter – 29 euro per month, Growth – 109 euro per month, Pro – 249 euro per month, Enterprise – 999 euro per month.
How to decipher analytics data
In terms of external analytics, your task is to understand how hashtags affect the effectiveness of videos in TikTok.
Three reports will help with this:
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- How many posts were made on a particular hashtag;
- what is the average ER for all posts on the hashtag in question over the specified time period;
- how much activity there is (it shows information on the average effectiveness of posts, comparing some hashtags to others).
Having processed all the figures, you will be able to organize high-quality competitive research and develop a competent strategy for promotion.
Competitive intelligence (for example, with the service Pentos) gives you an idea of how your target audience behaves – what topics are “visited”, what the audience reacts better to, what videos are reposted and commented on more often, etc.
As for the internal analytics of the account, it helps to determine your overall effectiveness as a blogger – how successful your account is, what are the dynamics of popularity, etc. Knowing these nuances will allow you to choose the right vector of development.
To summarize all of the above, I would like to note that statistics is an absolutely indispensable tool for blogging and blog development. With its help, you can track the dynamics of your audience, identify the least and most interesting content, make a decision about introducing/eliminating rubrics and much more.
Of course, this is not a one-size-fits-all wand that will allow you to get rid of all unsuccessful ideas and raise your profile activity in one fell swoop. But if you work systematically with analytical data, your chances of reaching the top significantly increase.
