Will life be as interesting without all these creative films and content you watch every day? Surely, like everyone else, you were fascinated by how visions and ideas come to life through spectacular content across television, the web, or social media platforms. These phenomenal creations hook you in and make you swipe and scroll every time– it’s just so addictive watching, isn’t it?
Thanks to rapid technological advances, the entertainment industry has reached greater heights than ever, with content creation made more accessible. But filmmaking, while not rocket science, is not a walk in the park. You will need creativity, skills, workforce, and logistics to be good at this field, and these you can’t have overnight. Good thing production companies got your back to bring your ideas to life.
Tune into this article to learn the role of production companies and how they work.
What is a Production Company?
A production company like OneHouse Productions is in the entertainment business handling all the work in filmmaking and turning your creative visions into visual deliverables. These companies are responsible for all the creative, technical, and logistical aspects of producing content for different target audiences. They have teams tailored to work in every stage of content-making.
You won’t be hooked on watching uniquely engaging commercials, feature films, animations, or music videos if no dedicated production team is working on them.
And when companies get to be the best at producing, they can get a shot at working with, well, just some of the biggest motion picture companies. They scatter across different fields like businesses, theater, social media, and events where their work is needed and, more importantly, appreciated.
Things Production Companies Do
One thing is for sure, video production is not as easy as watching some clips, nor is it just another normal day at the studio. Contrary to what many believe, production companies exist beyond creative ideas and good edits. Below are seven things that production companies do to craft well-loved content.
1. Developing Content
Every successful content is seeded from unique and creative ideas. For filming to start, a video’s main idea must be crafted first and done in a way that punches through the tough market competition. The main content idea is where the overall direction of production evolves and the most demanding brainstorming of ideas commences.
2. Market Research
Production companies cater to various industry needs– from the simplest advertisements to the most spectacular music videos. Market research is as critical as content development to determine whether or not an idea will work or flop. Or understand what audiences currently love. Simply put, market research determines the overall potential of a project.
3. Writing Script
A script can either make or break a project. Companies either have their in-house writers or call for some known talents to help them with their content. When the main idea has been crafted, writing the script spells its delivery and engagement. No matter how good of an idea there is, if scriptwriting is problematic, the whole project will not cut into the market well.
4. Casting
Employing the right talent is critical in the delivery of a good movie. Production companies also bear the burden of casting and hiring actors for every role to ensure the project doesn’t go to waste just because of poor acting performances. Different projects require different expertise, and actors usually have their own genre, which they are comfortable with and best at performing.
5. Scouting Locations
Especially with movie projects, knowing where to shoot the scenes is key to setting the right mood and tone for the project. You cannot randomly show up in one location without matching it with what scene you’ll be shooting. On top of that, locations should have symbolic relevance to your peace to deepen the context and highlight the meaning of every cut.
6. Handling Logistics and Equipment
Again, film production is not just about creative minds and good edits. It also involves heavier tasks like handling and operating equipment and any movie prop. The larger the project, the more complex equipment would be. Any logistical problem can delay or derail one project, mostly if the film locations are afar.
7. Editing and Post Production
With all the hard work involved, a project boils down to the last step of editing and final production. And this is not just a simple studio task, as it involves rigorous editing down to the smallest cinematography detail. Piecing the individual cuts and edits to make the best whole piece requires skillful patience.
The final production is an elaborate process of calibrating and mixing sounds and videos to set the overall tone and appeal of the content.
Let Your Story Shine
In this age where creative contents are everywhere, keeping your story and ideas in a box would be a waste. People love stories and inspiration. Your ideas coming into life changes people’s perspectives and outlook. When you have the idea, find a production team to help you transcend your vision into masterful visuals.
References:
https://www.studiobinder.com/blog/what-is-a-production-company-definition/
https://www.learnaboutfilm.com/making-a-film/organising-filmmaking-process/
