In the corporate world, using email marketing to spread a message can be a highly efficient time and cost-effective tool. Similarly, promoting a corporate event via email marketing can yield positive outcomes but requires a well-planned strategy to reach the target audience and encourage attendance. To help you out, here are six tips to help you create a successful email marketing campaign for your diversity event.
Segment your email list
Segmenting your audience for your email list can help you develop an email list to aid your email marketing journey. Segmenting your email list will give you more control over the marketing program. It will allow you to send personalized and targeted emails to different groups within your organization.
You can do this by dividing your list based on certain defining factors, such as criteria, such as job roles, departments, or interests, allowing you to increase the chances of engagement.
Focus on creating compelling subject lines
The first thing your readers will come into contact with will be your subject line, so make sure to leave a lasting first impression. Opt for phrases and words that can pique interest but, at the same time, keep everything private for the readers.
By shrouding your subject lines in mystery, you can encourage the readers to read your email and decide how they wish to proceed. For example, “Unlocking Innovation: Join Our Diversity Event on Inclusive Leadership.”
Create engaging email content
Just because you are promoting a corporate diversity event does not mean your emails have to be too formal and overly descriptive. Focus on including informative, aesthetic, and appealing content that only demands a little of the reader’s time.
To simplify your job, you can look at corporate email templates and use any that seem fit. Avoid using informal language and filling your email with jargon while opting for a persuasive tone.
Your aim should be to explain the event’s purpose, agenda, and the value it offers to attendees, not bombard them with facts and figures and throw in some graphics to keep it interesting.
Highlight speakers and topics
Since your event focuses on corporate diversity, highlight and mention any speakers or mentors who may be present to emphasize the event’s value and what the attendees can gain from it.
Any notable speakers, panelists, or workshop leaders who will be part of the event should be mentioned in your email; you can even add their photos as graphics. Remember to shed some light on the topics to be discussed, emphasizing the event’s agenda and how it can improve your overall corporate culture.
Include a clear call to action (CTA)
To ensure that your emails are getting through and gaining the interest of the intended readers, you can add a CTA button. Adding in actions like RSVP or registrations can help attendees give their take on their attendance at the event. It can also help you gain valuable insight into whether the emails serve the job they were designed for.
Moreover, adding clear CTA’s can help your target audience understand that the event is exclusive and encourage them to book their spot in due time.
Follow-up and reminders
Be aware that a single invitation or email will suffice when promoting your corporate diversity event. You must find the fine line between actively reminding and bombarding the audience and opt for the former.
Send scheduled, timely email reminders for sign-ups/reservations, share updates about the events, and even send a countdown email to your email list subscribers to retain their interest. If there are any last-minute changes to the event, send a mandatory updated details email to your potential attendees to avoid surprises.
Bonus tip: A/B testing
To successfully promote your corporate diversity event through emails, a good idea would be to conduct A/B testing, enabling you to optimize your email campaign. Test different subject lines, email content, CTAs, and send times to determine what resonates best with your audience and employ the results to refine your email marketing strategy for future events.
Once you are done with your email promotion endeavors, follow up with your subscribers to ensure their presence. But remember them once the event is over; send out thank you emails to the attendees to let them know that you value their time and their presence made the event a huge success. Giving out words of encouragement post-event can help elevate your status as a promoter and help you build credibility for the future.
Remember, successful email marketing for your corporate diversity event is not just about sending out messages; it’s about crafting a thoughtful strategy that resonates with your audience. Your commitment to diversity and inclusion will be noticed, and your corporate culture will improve. Good luck!