Developing a solid, healthy email list is the first step toward running a successful email campaign. Purchasing a lead list is never a good idea—emailing people without their interest will cause more harm than benefit. It will not only damage the brand’s reputation, but it will also result in low open rates, which will impair the IP’s reputation, resulting in future emails being labeled as spam.
Build a healthy email list by enticing your audience with new campaigns and attractive offers, such as gift vouchers, that entice them to share their email address with you. Another option is to use a lucky-draw or spin-the-wheel to make the process of collecting emails more fun. Integrating a workflow management software can help you with succeeding in your email marketing campaigns in 2022.
#1: Refresh your email lists on a regular basis
Inexperienced email marketers usually make the mistake of emailing as many people as possible in order to maximize conversions.. What they don’t comprehend is that this has a negative impact on their IP reputation.
Email open rates are essential to IP reputation, and an uninvited or irrelevant email will be ignored. The best way to maintain high open rates is to choose your email list carefully. Send your emails just to those you are genuinely interested in reading them.
Every 6–12 months, take a look at your email list. Only keep the email addresses with the highest open rates, and delete the rest.
#2: Use segmentation to personalize your emails
Marketers should use email personalisation more often because it is a high-converting strategy. Your firm can benefit greatly from a hyper-personalized and micro-segmented campaign.
Create segments based on user choices and activity, and then use that data to send them targeted emails that address their most pressing needs or concerns. The below are a few examples of email segmentation strategies:
- Analyzing the buying history of customers.
- Segmenting by age, gender, and geographic location.
- Use quizzes and surveys to figure out what their passions are.
- Frequency of usage mapping
- Examining client behavior in your app or on your website.
Segmentation will help to personalize your emails and make a good impresiion on the recipients. Moreover, email marketing usually serves as an assistance to selling online services, or products, or ecourses, and with a personalised email you have greater chances to have customer retention or turn the recipient into your customer.
#3: Improve email deliverability
Email deliverability has been a challenge for marketers for as long as email marketing has existed—but now that email is such a prominent marketing tool, the impact is even greater. It all boils down to segmentation and contextualization when it comes to improving email deliverability; you should only send emails to the groups of individuals who are most likely to open them.
This informs the mailing algorithm that your emails are not spam, allowing them to remain in the “updates” folder.
Other seemingly unrelated criteria, such as content and inventiveness, have an impact on email deliverability. Emails that don’t look or read well go to the trash, which has an influence on future deliverability. It’s also critical to select an email marketing platform with high overall deliverability rates.
#4: Keep your emails simple and contextual
People receive many unnecessary emails everyday. With so many emails competing for attention, it’s easy for yours to get lost in the shuffle. You need to check different email marketing statistics by industry to see which ones work best for your strategy. Only by keeping your emails contextual—making them more relevant to your users and motivating them to open them—can you stand out. Someone who bought cat food from a pet store, for example, is more likely to respond to an email regarding cat care than someone who bought dog or fish food.
You must classify your users into multiple categories depending on their behaviors and behaviors in order to enable contextualization.
Email marketing is a popular and successful method of reaching customers all around the world. It may take some time for you to figure out the best ways to engage your customers, but once you do, your business will reap the benefits.