Marketing your home care business
There are various marketing channels you should be using to reach new and existing clients. Here are six ways you can market your home care business:
1. Digital marketing
Businesses need to use multiple marketing channels to reach as many clients as possible. Remember that everyone uses the internet and spends at least a portion of their time online. If you can market to your target market in these moments, then you can help spread the word about your business.
Consider getting a Facebook business profile for your home care business. This is as a surprisingly large number of baby boomers spend their time on Facebook. These are also the people that are likely to require your services the most. Not only do you need to have a Facebook page, but you should also be active on that page. You’ll need to create content that you post on your page on a regular basis. This content should be relevant to your business and services. Creating high-quality, shareable content can help you spread the word about your home care business more organically as well.
You’ll also need to respond to any prospective clients that reach out to you on Facebook. Aside from Facebook, consider making use of Google to market your home care business as well.
People turn to Google to find answers about everything. When you search for something on Google, you’ll often find the top results are ads. These are from Google Ads, which is a pay-per-click advertising system. Business owners are given the option to use Google’s Search Network or their Display Network to better target market their clients. Through the Google Search Network, people who are looking for your services can find you more easily. The Display Network, on the other hand, displays your ad to people who are looking for products or services. These ads are shown as banners on pages they visit.
2. Search engine optimization
SEO is essential if you want your home care business website to rank high on Google’s search engine rankings. You should have a functional website that has been SEO optimized to rank higher on search engine pages. It’s also important to keep in mind that the algorithm behind search engines are often updated, which means you’ll need to stay on top of these updates.
You should also think about providing high-quality and useful information on your website. Consider creating a blog where you post articles that your prospective clients would find useful. The search engine algorithm loves showcasing to their searchers useful and pertinent information. SEO optimize these blog posts and articles as well to rank well in search engine pages.
3. Printed goods and branded collaterals
While digital marketing can bring you new clients, don’t forget about traditional marketing either. For many seniors, traditional marketing is still a welcomed approach. Consider producing branded merchandise that you can hand out to the people you come across.
Business cards, brochures, and letterheads are good printed collaterals you should keep. Through your brochure, aim to provide clients with information on all the services you offer. Let clients know whether you offer housekeeping services, meal preparation services, and more. Let them know what the mission of your home care business is and what value you can provide to your clients.
You can also think about getting branded collaterals that people can use – like notebooks, pens, and calendars. These are likely to remind people of your home care business when they use them. Ensure that your contact details are on all of these.
4. Getting referrals
Home care business owners should make it a priority to expand their professional connections. This includes local hospitals, nursing homes, and clinics. All you have to do is develop a friendly relationship with the people who work here. It could be as simple as grabbing a cup of coffee with a nurse who works in the hospital nearest to your business.
Through these professional contacts, you will be able to get referrals. Consider asking to be in touch with the discharge planner in a hospital. Let your professional network know why your home care business is reputable and why they should send you referrals.
5. Community events
Attend all the local events that are coming, as a participant, if possible. This gives you the opportunity to interact with the community and connect with them. Don’t just limit yourself to your target market, but attend local business networking events and entrepreneurship events as well. If you find an organization that shares a similar brand mission, then consider developing a good rapport with them.
Bring along your printed collaterals to these events, and share them among the people you encounter.
Use your home care business’ van to market your business. You’ll need to get your business name, as well as contact details, written on the side of your van. When your van is ready, you’ll need to drive it across high-traffic areas at the right times.
Do this early in the morning, during rush hour traffic. Go to places where people are likely to frequent, like shopping malls, the business district, and more. The idea is to get as many eyeballs on your van, and as a result, your business name and contact details as possible.
Use these six marketing strategies to attract more clients to your business. Using diverse marketing channels, you can reach more potential clients.
As a home care business owner, consider getting home health agency insurance as well. With the help of home health business insurance, you can get financial coverage for yourself and protect your business and your finances. Home health care business insurance can provide coverage against the most common risk factors you can encounter as a business owner. If you would like to learn more about home health care business insurance.