Trefor Moss / Wall Street Journal:How Pinduoduo leads China’s adoption of social e-commerce by putting social media first, and gamifying the shopping experience so people win deals and discountsFive-year-old company is first challenger to loosen Alibaba and JD.com’s stranglehold over online consumption in the country
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Monday, January 13, 2025
HOW PINDUODUO LEADS CHINA’S ADOPTION OF SOCIAL E-COMMERCE BY PUTTING SOCIAL MEDIA FIRST, AND GAMIFYING THE SHOPPING EXPERIENCE SO PEOPLE WIN DEALS AND DISCOUNTS (TREFOR MOSS/WALL STREET JOURNAL)
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