HOW PINDUODUO LEADS CHINA’S ADOPTION OF SOCIAL E-COMMERCE BY PUTTING SOCIAL MEDIA FIRST, AND GAMIFYING THE SHOPPING EXPERIENCE SO PEOPLE WIN DEALS AND DISCOUNTS (TREFOR MOSS/WALL STREET JOURNAL)
Trefor Moss / Wall Street Journal:How Pinduoduo leads China’s adoption of social e-commerce by putting social media first, and gamifying ...