If you’re looking to improve your website’s SEO, it’s important to start by doing some research on your competitors. By understanding what strategies they are using to rank well in search engines, you can adapt and improve your own approach. In this blog post, we’ll discuss how to research the SEO of your competitors, and give you some tips on how to use that information to your advantage.
Why Research Competitor SEO?
Understand the Competition – If you don’t know who your competitors are, or what they are doing to rank well in search engines, you’re at a disadvantage. By doing some research on their SEO, you can get a better understanding of the competition, and what you need to do to outrank them. After all, these are the companies from whom you’re attempting to steal customers.
Find New Keywords – Elsewhere, we all know the importance of keywords, and how they can help you to rank higher in search engine results pages (SERPs). By researching your competitor’s SEO, you can get a better idea of which keywords they are targeting. You can then use these same keywords (or similar ones) to boost your own strategy. Of course, we don’t recommend simply copying your competitor’s keywords; that won’t do you any good. But, you can consider whether the competitor keywords would add value to your strategy.
Knowledge is Key – All in all, if you want to keep ahead of the competition, you must understand their SEO strategy. Luckily, this is something that you can easily do with the right tools and a little bit of elbow grease. So, get out there and start researching.
How to Check the SEO Strategy of Competitors
Use Advanced Tools – To start, you can use some advanced tools. We recommend using a tool like Ahrefs, Moz, or SEMrush. These tools will help you understand the SEO strategy of your competitor. Why? Because you can see things like:
- The keywords they are ranking for
- The backlinks they have
- The type of content they are producing
In short, these tools give you an insight into what is working for your competitor and what isn’t. You can adopt what works, learn from what doesn’t, and boost your strategy.
Look at Their Blog – Furthermore, you should also take a look at your competitor’s blog. In all likelihood, their blog will contain posts and keywords that are ranking in Google. These are the posts that are getting traffic and, as a result, conversion. Study these posts and understand why they are ranking. Then, try to replicate this success in your own blog.
Analyze Their Social Media Channels – Another great way to research your competitor’s SEO strategy is to analyze their social media channels. See which posts are getting the most engagement and try to understand why. It could be that they are using certain keywords or that they are posting at the right time. Again, try to replicate this in your own social media strategy.
What Companies are Your Competitors?
One of the biggest mistakes that companies make when trying to research the SEO of their competitors is not identifying who their competitors are. Just because you sell the same product or service does not mean that the company down the street is your direct competitor.
Ultimately, there are a few ways to identify who your real competitors are. The first is to look at who is ranking for the same keywords that you want to rank for. If they are appearing in the search results for the terms that you are targeting, then they are likely your direct competitors.
You can also look at who is advertising on the same keywords that you are targeting. If they are bidding on the same keywords that you are, you need the upper hand on these companies. You can also make use of SEO services in Boise to boost your strategy without having to spend your own time on the process.