Dental SEO can help you reach your target audience and grow your practice. Using this tool will make it easier for people looking for a local dentist to find you.
SEO has a higher ROI than other digital marketing tools. It proves to be a cost-effective way to attract new patients and stay competitive in the industry.
What is dental SEO?
SEO for dentists is a marketing tool aimed at optimizing a dental practice’s website for search engines and attracting more clients.
A good SEO strategy makes your business more visible online. When users search for “dental implants”, “tooth extraction in my location”, or type another combination of dental search terms, your website appears in the top results.
Dental SEO agencies specialize in creating websites for dentists and improving search engine visibility. They can customize their services to meet your needs and budget. Some of the top dental SEO companies have years of experience and offer fully-managed marketing campaigns.
SEO for dentists: Why is it important?
Dentistry is a highly competitive field. People usually have plenty of options when it comes to choosing a dentist. If you don’t invest into optimization, your potential clients might never know you exist. Apart from that, some of your competitors surely use dental SEO and benefit from it.
When searching for a dentist, about 68% of users click on the top 5 results. Over 90% of people don’t go beyond the first page. Here are the advantages of having a SEO plan:
1. An effective strategy increases traffic and visibility.
When your website has more traffic, it’s easier for your prospects to find you and book an appointment. As a result, you get higher-quality leads and better conversion rates.
2. Using dental SEO builds trust and credibility with patients.
People tend to think that the most reliable sources are those that rank high in search results. Your potential patients will likely visit your website if it appears in top positions.
3. Efficient strategies create a great user experience.
Good techniques focus on providing a better user experience. Optimization may include making your website mobile-responsive, easy to navigate, intuitive, and useful to your prospective clients.
4. Dental SEO allows you to keep up with your competitors.
Having a marketing plan from a local SEO agency will help you keep up with your competitors, or even outperform other practices and win new patients.
5 essential tips for developing your strategy
1. Do keyword research.
People use keywords to search for a specific service. You need to identify them and add to your website. In your case, use different variations with the word “dentist”. Make sure to add the name of your practice, your location, and all your services. It’s recommended to target long-tail keywords. They have lower competition and better conversion rates. For instance, “root canal treatment in [your location]”.
2. Optimize for local searches.
Optimizing for local searches is crucial since your practice depends on local clientele. To drive more traffic, add your location to your page titles and URLs. Creating a GMB profile is an efficient way to attract local prospects. You’ll need to include your practice’s name, phone number, business hours, quality photos, and links to your website and social media profiles.
3. Post quality content.
Uploading relevant and engaging content will attract interested readers and help push your website to the top. You can write useful blogs that provide dental care tips, add videos about your services or photos of your new equipment, post news about advances in dentistry and oral health. This will help establish yourself as a trustworthy source.
4. Improve your website load time.
If your website takes too long to load, your visitors will probably leave. Page speed is a major ranking factor for Google. To fix it, you can switch to another web hosting provider.
5. Get links.
Having backlinks to your website indicates that your domain is credible. You may share your content on social media, give interviews to authoritative sources, and collaborate with bloggers in your field.
FAQs about dental SEO
How does it work?
Dental SEO helps businesses build a strong online presence by using on-page and off-page optimization methods. For instance, they include using alt attributes for your photos, updating title tags and Meta tags for relevancy, improving page load time, and getting backlinks.
How long does it take to see marketing results?
SEO is an investment that pays off in the long term. Usually, businesses start getting results in 4-6 months.
How much does it cost?
Prices depend on many factors. You should expect to spend $3000 to get started and $2000 or more for ongoing SEO work.
How do you calculate your ROI ?
It’s important to calculate your ROI to evaluate the efficiency of your digital strategy. You can measure it with this formula:
ROI% = (Revenue – Cost) / Cost × 100
You may also use Google Analytics to receive complete information about your website’s traffic. This tool shows how visitors respond to your content, where they come from, and what keyword strategy you should implement.