Over the last decade, the makeover being experienced by beauty and wellness industry can be considered similar to the makeover that the salons provide to their guests. Fueled by myriad reasons such as the need to improve process efficiency, to boost revenue, and to meet the changing guest expectations, the makeover is well and truly transforming the industry like never before. By leveraging technology, known as salon booking software, salons are streamlining their operations, improving utilization score, boosting revenue, and running marketing campaigns. In this post, we share 5 reasons why a salon booking software should be an integral part of your beauty business.
The absolutely obvious reason to adopt a salon booking software to manage your daily operations is to improve the overall efficiency. With the software automating most of the administrative tasks you and your team are relieved from the pressure of doing mundane and repetitive tasks. As a result you can spend more time focusing on meeting and exceeding guest expectations. Furthermore, as the software works on the concept of track and trace, every transaction is securely recorded in the system and accurately executed. Additionally, by streamlining processes it also eliminates the operational redundancies, which happen because of having to go back and forth through records.
Every salon aspires to be the preferred go to place for their guests, and in order to achieve the same the salons strive to provide an excellent experience to their guests. A salon booking software helps you achieve this goal easily. By collecting and recording the personal details such as birthdays, anniversaries, contact details, purchase history, preferred stylist, and transaction records, the system keeps all the information in the guests’ master profile and makes it available on-demand. The salon booking software also helps you automate the communication by sending greetings and curate offers to celebrate the guest’s special days. The centralized database, also acts a ready reckoner portal for the guests too and empowers them the opportunity to update their personal information, book new appointments, revisit old purchase history, review membership programs, shop for products, and redeem loyalty benefits. One such salon booking software which truly offers a comprehensive solution, to all stake holders, by maintaining centralized database is Zenoti. With its advanced feature such as Zenoti webstore, it allows guests to execute any type of transaction with a single sign on experience.
As mentioned earlier, the salon booking software isn’t a solution that exclusively focuses on comfort of guests. Instead, it is a holistic solution to manage all administrative processes. The days of manually preparing shift roster, recording attendance, monitoring performance and computing payrolls is long gone. Not only is the process cumbersome but also prone to errors. By deploying a salon booking software the above mentioned processes can be easily executed both accurately and swiftly. The system lets you create shift rosters, record attendance, define key parameters to ascertain and track the performance of your employees, compute error free payrolls and income by way of tips and commissions.
Run Personalized Marketing Campaigns
When it comes to improving your marketing, a salon booking software is your best friend. As the system keeps a complete profile of each guest, including the purchase history, it analyzes the data to helps you in better understand the guest profile such that you can curate your offerings to meet guest expectations. For instance, if you have a guest who comes in for color treatment every 3 weeks, the system can help you send an automated reminder to the guest to evaluate and create new appointment. Additionally, by sharing the guest profile with the staff ahead of the appointment, the software can suggest the products that staff can recommend, resulting in better convertibility of sales offerings. Have a guest who hasn’t visited in a while? The system can highlight the list of guests under that category and also suggest services, which they’re likely to prefer such that you can create a special welcome back offer?
All businesses keep generating data, and the key to creating a successful business involves reviewing that data to take decisions about how to steer the business. The salon business is no different. A salon business has various data points such as guest retention ratios, employee retention ratios, daily sales, event popularity, marketing campaign effectiveness, return on investment, cash flow statements, profitability and each data point has a story to tell. Manually computing these business metrics is not only a daunting task but also exhausting. However, what is difficult for humans, is easy for the salon booking software, as it can accomplish the task in just a few minutes. For e.g. Zenoti salon booking software, comes with a superior reporting and analytics feature that helps you generate on-demand reports, which can be accessed anytime and anywhere. With over 100 reporting formats to choose from, the system allows you to view your data such that you can easily comprehend the same and take informed decisions.
Whether you’re a small business or a chain of salon that is looking to modernize its operations investing in a robust salon booking software is the need of the hour. Over and above the reasons cited above, a salon booking software can help you automate your communication with both guest and staff, automate payments and accounting, manage inventory, and improve revenue.