According to Grand View Research, the influencer marketing platform industry is valued at around $15 billion. This form of marketing has been shown to be one of the most effective ways to drive engagement with your brand. When someone you trust recommends something, you’re more likely to take action than if you saw an ad or read a review on their website.
Influencers are trusted because they’re experts in their field and have built up their own communities around them. They know what their followers want and how best to deliver it to them, making them a perfect fit for any type of product or service that requires an expert opinion at the forefront of its messaging.
Working with influencers is a great way to promote your brand, and if your business is a local one, you should consider working with local influencers alone. Here’s why.
Local Influencers will be More Eager to Work with a Local Brand Like Yours
Louis Vuitton did an iconic FIFA World Cup ad campaign with Lionel Messi and Cristiano Ronaldo this year. As the Evening Standard reported, it was one of the best viral ads for any World Cup. However, these soccer players are global icons, and Louis Vuitton is a luxury brand. You can’t approach the same people to do a similar ad for your local brand because that just won’t work.
For a local brand, you need to think local and hire local. Local influencers are more likely to be eager to work with a local brand like yours because they want to promote their own community. Local influencers know how important it is for small businesses, especially those in their hometowns, to succeed.
When you partner with local influencers, they will promote your business in the most authentic way possible. They will highlight your product’s value and the things that make it special, so that other customers will want to learn more about it and support you as well.
The best local SEO services in your city can help you connect with these local influencers. Apart from search engine optimization (SEO) and keyword research, these local SEO experts will also help you devise effective marketing strategies with local influencers at the core of it all. If you’re not familiar with influencer marketing or don’t know any local influencers, you can trust your local SEO service providers to help you out.
They are More Popular Among the Locals
These people have been in your area for a long time, so they have built up relationships with many local businesses. This means that if you work with them, your company will also be seen as part of the community.
Mashable did a report on how a local influencer in Singapore helped a local stall run by an elderly man in a mall in Singapore by promoting it on TikTok. The influencer, being a local, resonated with her audience. The fact that she was promoting a local stall and also getting the community involved in helping someone’s business also resonated with her audience.
Soon enough, the small stall had long queues in front of it, all waiting to buy from it.
Local influencers know what matters most to the people who live in your area because they interact with those people on a daily basis and vice versa. If you want your brand to fit into an existing community rather than trying to create one from scratch, working with local influencers is the way to go.
It’s a More Believable Approach to Influencer Marketing
When people see a post from a local influencer, they know that person lives in the area and has some sort of connection to the community. People can relate to that because it’s someone who understands what life is like in that area and can give recommendations on where to go or what places are worth checking out.
This makes the marketing gimmick more believable. Your brand won’t look phony in any way.
On the other hand, when people see a post from a larger influencer, they don’t have the same sense of trust or connection because they don’t know anything about them other than what they read on their social media accounts. They may not even be from the same country as their audience.
Thus, the trust is never there, so how can you expect to appeal to potential customers or guarantee lead generation?
Local Influencers Can Better Connect with Local Brands
A local influencer will be able to reach the audience of their followers, which is typically smaller than that of a national-level influencer. This means that they can create more authentic relationships with their audience and build trust within the community.
When you work with a local influencer, you will be able to get your name out there and reach people who may not have heard about your business before but would love to support someone in their own community.
Local Influencers are Ideal If You’re Targeting a Local Demography
Local influencers are ideal if you’re hoping to promote your products or services on a local level. They have an audience that is likely to be interested in what you might be selling, especially if you’re selling local items necessary to your local population.
Working with a local influencer also allows you to get involved with the community in which you operate. It shows potential customers that your business is invested in the area and cares about making it better.
For all these reasons, it’s evident why local influencers are so vital in promoting a local brand.